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Kendrick Lamar Announces New Reebok Sneaker Collaboration

Kendrick Lamar has partnered up with Reebok for a third time to bring a fresh new kick on the scene. Remastering Reeboks' the 'Club C Capsule' shoe, Kendrick's added flair is deeper than the hot design.

According to a press release, Kendrick says, "Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C. “

The design of the shoe has a black and white blended acid wash denim pattern. In the same press release he says, "the two colors represent the world coming together as one." There's also the highlighting of the "k" and "o" in red on ‘Reebok’, a nod to the popular 'KDot' nickname for which he's known.

Kendrick's hot new shoe will be available January 13th. Can't wait!

Draw from the past to create the future. Club C x @KendrickLamar drops 1/13. #thisISclassic #thisISKendrick #TDE #Kendrick #KOTD #clubc

See this Instagram photo by @reebokclassics * 7,732 likes

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