“This Is America” has hit number 1 on the Billboard 100 chart and garnered over 100 million video hits in a little over a week. It’s Childish Gambino’s first number 1 on the Hot 100.

Gambino’s previously released, Awaken My Love which featured his single “Redbone” only peaked at number 12 on the Hot 100 chart.

Hiro Murai, the director of Childish Gambino’s latest video “This Is America” sat down with the New York Times to discuss the in-your-face visual that he and Gambino created that is rooted in the urban dance culture and the gun debate.

Childish Gambino hits stages this Summer with Rae Sremmurd and Vince Staples.