Living That BOUNCE Life

BERLIN, GERMANY - MARCH 31: Shoes are seen at "Overkill" sneakers store on March 31, 2017 in Berlin, Germany during sale of New KAWS x Air Jordan IV sneakers. Several dozen die-hard sneakers fans have taken five days out of their lives to put their names on a list and maintain their presence in order to buy the limited-production shoes. 50 pairs went on sale on March 31 at Overkill, one of only three stores in Germany to sell the shoes. At EUR 350 a pair the shoes carry a hefty price tag, but many of the buyers will resell them, for prices they predict could reach EUR 4,000. Sportswear companies like Adidas and Nike have hired famous designers for limited-production sneakers as the appetite for the shoes by sneakers fanatics has grown into a niche market over the last few years. (Photo by Maja Hitij/Getty Images)

Did this Kentucky sneaker store change the shoe game?

With sneaker culture at an absolute high, the buying and re-selling of hyped sneakers is a booming industry and honestly may be ruining it for your everyday sneaker connoisseurs.

A boutique located in Lexington, Kentucky called Oneness, made an effort to do their part in halting the resale of one particular Jordan shoe that definitely looks the part.

Also, here’s some actual footage of the release day.

@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the shoe. ????: @joesdayjob

29.8k Likes, 1,069 Comments - Sole Collector (@solecollector) on Instagram: "@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the..."

Will this end up helping or hurting the culture?


Written by Christopher Schweitzer
Beasley Media Group Inc.