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Twix’s New Triple Chocolate Cookie Bar

Author Brian Ives // Managing Editor, Beasley Media

Twix just in time for Christmas is releasing a new cookie bar. Which to be honest, looks exactly like a normal Twix. However the inside is much different.

“Our consumers are seeking chocolate treats that play on texture and crunch,” Twix Brand Director, Michelle Deignan said in a statement.

“This new flavor takes the classic Twix Cookie Bar our fans know and love and combines it with three times the chocolate to create a new favorite for all chocolate lovers.” Yes, Twix’s signature texture is still there—crumbly cookies covered in chewy caramel and wrapped in a thin layer of chocolate. But everything is shot through with extra cocoa (the amped-up chocolate flavor is immediately obvious in the cookie, more subtle in the caramel).

So rejoice and enjoy my fellow chocolate lovers!

Brian has been working in pop culture and media for about three decades: he’s worked at MTV, VH1, SiriusXM, CBS and Loudwire. Besides working as a writer and an editor-in-chief, he’s also appeared on air as a pundit, guested on radio shows and hosted podcasts. Over the years, he’s interviewed the surviving members of Led Zeppelin, the members of U2, Beyonce, Pink, Usher, Stevie Nicks, Lorde… and is grateful to have had the chance to interview Joe Strummer of the Clash and Tom Petty.

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Author Brian Ives // Managing Editor, Beasley Media
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