It’s a trend that is quickly going viral.

Parents across America are taking part in the #CheeseChallenge … It’s pretty simple actually, all you do is peel a slice of cheese out of the cellophane wrapping and throw it on your infant child’s face.


News about this phenomenon first hit twitter this weekend and ever since parents across the globe have been doing this to their children.

Not only that but some have even started doing this to their dogs and cats!

Are you in or out on the #CheeseChallenge ???