On Wednesday, the fast-food chain debuted a series of "Real Meals," a clear counter to McDonald's iconic Happy Meals. The moods of these boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal.
The following comes from businessinsider.com (not my own words)
The Real Meals boxes — which include the Whopper meal or a Whopper, fries, and a drink — are available at a handful of locations in Austin, Seattle, Miami, Los Angeles, and New York City starting Wednesday.
While the Real Meal rollout is limited, it is part of a wider campaign by the chain to promote mental health, with Burger King releasing an atypical commercial of sorts on the subject.
"Not everybody wakes up happy," a young man says in the starting seconds of the video. "Sometimes you feel sad, scared, crappy. All I ask is that you let me feel my way."
The video goes on to show a teenage girl discovering the word "skank" carved into her locker, an angry woman yelling that she just told her boss "to go f--- himself," and a young man despairing over student loans. Other people featured in the video are dealing with being ghosted and being judged as a young mother.
The video closes with the words: "No one is happy all the time. And that's OK." Images of the different Real Meals then flash on the screen.
no one is happy all the time. and that's ok. that's why we created Real Meals in partnership with Mental Health America to encourage everyone to come in and #FeelYourWay. on the 70th anniversary of Mental Health Awareness Month this May, order a Real Meal your way.
Burger King partnered with the nonprofit Mental Health America to launch the Real Meal campaign.