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J Steele

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CHARLOTTE, NC - AUGUST 08: Musician Justin Bieber attends a practice round prior to the 2017 PGA Championship at Quail Hollow Club on August 8, 2017 in Charlotte, North Carolina. (Photo by Stuart Franklin/Getty Images)

The Biebs is releasing an all-natural, plant-based deodorant called Here + Now. It’ll be vegan and cruelty-free. Supposedly, Justin’s wife Hailey Baldwin has influenced him to switch to more natural products. The deodorant is expected to arrive this fall.

The company that’s developing this with Justin says, quote, “It’s more than just a deodorant;  it’s a lifestyle and a connection to those around you.

Shoutout to the Biebs for doing something dope even if his wife deserves credit for the idea!

Read more on the deodorant here.

Interim Program Director - 105.1 The Bounce and 105.9 KISS FM Afternoons - 105.1 The Bounce