The Biebs is releasing an all-natural, plant-based deodorant called Here + Now. It’ll be vegan and cruelty-free. Supposedly, Justin’s wife Hailey Baldwin has influenced him to switch to more natural products. The deodorant is expected to arrive this fall.
The company that’s developing this with Justin says, quote, “It’s more than just a deodorant; it’s a lifestyle and a connection to those around you.
Shoutout to the Biebs for doing something dope even if his wife deserves credit for the idea!
Read more on the deodorant here.