We can’t decide if this is good press or bad press for this brand…

A 13-year-old named Kacper Krauze fell into a coma after he was pulled from a freezing river in northern England back in February.

But he snapped out of it three weeks later…after his mom sprayed him down with his favorite Axe body spray scent!

Coney Island Hospital Emergency Room

(Photo by Mario Tama/Getty Images)

Technically, it was Lynx body spray…

That’s the brand name Axe uses in the U.K., but it’s the same product.

His mom said she’d already tried to wake him up by talking to him and playing his favorite music and nothing worked.

But as soon as he got a big whiff of the body spray, he opened his eyes.

Krauze came out of the coma on March 7.

Other than having a few issues with his speech and using his right hand, he’s made a full recovery.

Krauze said he’s always loved Axe body spray, and plans to wear it for the rest of his life after this.

He called it his “lucky charm.”

Do YOU know anyone who has been in an extended coma?