J Steele

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LONDON, ENGLAND - JANUARY 22: A selection of "Baby Shark" toys are seen on a display at the annual "Toy Fair" at Olympia London on January 22, 2019 in London, England. The Toy Fair is the UK’s largest dedicated game and hobby event and aims to showcase the most anticipated products for the year ahead. (Photo by Leon Neal/Getty Images)

Baby Shark do-do-do-do-do-do!

The song that you can’t get out of your head is coming to Nickelodeon!

Nick made a deal with SmartStudy who is behind Pinkfong who made the song a sensation. An entire YouTube series was launched about a family of cartoon sharks—baby, mommy, daddy, grandma and grandpa—who kids hunt and then run away from.

Executive VP of Nickelodeon Ramsey Naito said it made sense to capitalize on the popularity of Baby Shark, one of 10 most-viewed videos on YouTube ever with more than 2.8 billion views.

No date has been announced on when the series might launch but products are coming soon. Read more here.

Just in case you missed hearing it…


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