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The Gello Show

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Hooters is joining the liquor business!

The, um, breastaurant is launching a line of “premium spirits” that will debut in bars and retailers alike this fall.

According to the chain, who announced the news in a press release earlier this week, the Hooters Spirits portfolio will include, like, every kind of booze.

We’re talking vodka, gin, rum, tequila, plus American and cinnamon whiskeys.

“Hooters Spirits will deliver on the same high-quality experience that Hooters guests have enjoyed for decades at our iconic restaurants,” the statement reads.

Now lets talk about our options, shall we?

The vodka’s ~allegedly~ “flavorful and smooth,” while the gin’s got “natural botanicals and Juniper berries.”

 

 

As for the rum, tequila, and whiskey, you’ve got options.

Hooters is whipping up two of each.

There’s a dark rum, aged in barrels with sugar cane molasses, and a light rum that’s best paired with more tropical cocktails.

The Silver Tequila is advertised for the adventurous drinker, while the Tequila Gold is best served neat. As for the whiskey?

The American has been aged for two years, and the Heat Cinnamon sounds exactly like Fireball. Not that we’re complaining.

With 10+ years in the radio industry, Tracy Marie has worked in marketing, promotions, digital, programming and production. She is currently Digital Program Director with Beasley Media Group, and can be heard on-air, Sundays 10-3pm. Follow her on Instagram @ItsTracyMarie