Oh no! What will your basic self do?!
White Claw has confirmed that there is a nationwide shortage in the U.S. due to its rising popularity.
White Claw’s senior vice president told CNN, “We are working around the clock to increase supply, given the rapid growth in consumer demand. White Claw has accelerated faster than anyone could have predicted.”
They didn’t specify when stock would return to normal, but as you scramble to find one this weekend, you may or may not be in luck.
White Claw has blown up recently, you can find memes all over social media. Sales of the drink grew 283% to $327.7 million in July compared to the same period last year. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018’s Fourth of July sales, according to Nielsen.
The beverage was launched in 2016 by Mike’s Hard Lemonade maker Mark Anthony Brands.
Even though it took awhile to catch on, Americans are starting to crave drinks with fewer calories and less sugar.
Have you gotten to try a White Claw yet?