The NCAA’s Board of Governors voted today to allow college athletes to start receiving compensation for their names, images and likenesses.
The governor of California was pushing for this and won. In September, California became the first state to pass a law that would allow college athletes to get paid for endorsement deals and hire sports agents. College athletes may start receiving endorsement deals by 2023 which goes against the long precedent set by the NCAA that prevented players from being paid whatsoever.
The NCAA argued against California’s bill claiming it was unconstitutional, but not reaching a deal risked California players ineligible.
This is a HUGE win for college players who will now start bringing in revenue for themselves.