J Steele

3:00 p.m. - 8:00 p.m

LONDON, ENGLAND - DECEMBER 02: Victoria's Secret model Doutzen Kroes walks the runway during the 2014 Victoria's Secret Fashion Show at Earl's Court exhibition centre on December 2, 2014 in London, England. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

It’s a wrap for the Victoria’s Secret fashion show!

Victoria’s Secret parent company L Brands confirmed on Thursday that it will not air its fashion show this year after the ratings have continued to fall and backlash to the event in recent years.

L Brands Chief Financial Officer Stuart Burgdoerfer says, “We think it’s important to evolve the marketing of Victoria’s Secret.”

The first show aired in 1995, but it saw its lowest ratings last year.

The show has faced controversy with some calling it sexist and anti-feminist.

On Wednesday, Victoria’s Secret posted another quarter of declining sales.

They’ve continued to lose customers to Target, Kohl’s, American Eagle and lingerie startups.

Victoria’s Secret has also dealt with the fallout from L Brands founder and CEO Leslie Wexner’s ties to Jeffrey Epstein.

I actually enjoyed watching the… performances!! LOL!

Interim Program Director - 105.1 The Bounce and 105.9 KISS FM Afternoons - 105.1 The Bounce