Universal Pictures, owned by Comcast, is changing the game by streaming new release films on Prime Video, iTunes, & more!
They will be making digital rentals of new release movies available for $19.99. The rental will be available for 48-hours once you start the film. Normally, films become available to rent 4-5 months after their theatrical release date…
Starting on March 20th, some titles currently in theaters will be available for rent. One of the biggest releases will be DreamWorks Animation Trolls World Tour. It will be on-demand the same day it is released in theaters (April 10th).
This past weekend saw the lowest box office gross in movies theaters in over 20 years. While Universal hasn’t committed to releasing titles the same day as they are theatrically for the rest of the year, it will be interesting to see if other studios follow suit.