Snoop Dogg is already in the cannabis industry, but now the hip-hop icon is making his way into the wine industry. The d-o-double-g is partnering with 19 Crimes, the Australian winery, as Food and Wine reports.
Snoop Dogg landed a multi-year partnership with the company, introducing its first California wine. The “Drop It Like Its Hot” rapper’s “Snoop Cali Red” line will be in store during summer 2020.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” Snoop Dogg stated in a press release.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family,” John Wardley, TWE Marketing Vice President, Americas said.