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J Steele

3:00 p.m. - 7:00 p.m

(Photo by Scott Olson/Getty Images)

CVS is about to make makeup for men a thing.CVS is the largest drugstore chain in America and they’re teaming up with a male cosmetics line from Stryx, a brand that launched last year.

Apparently, the male cosmetics market is growing and as a matter of fact, one-third of men under 45 said they would give makeup a try.

That’s WAY more than I expected would admit it.

I’ve had girlfriends beg me to do my makeup “just to see how it would look.” I’ve never been into the idea because I truthfully don’t want to look feminine, not that it doesn’t look BOMB on some guys. I applaud the guys who are able to pull it off.

I expect this to certainly improve sales for CVS. Smart business move!

Interim Program Director - 105.1 The Bounce and 105.9 KISS FM Afternoons - 105.1 The Bounce