I grew up eating at Big Boy! Their hamburgers were my first choice and as I got older, I opted for their amazing salad bar!
Coming this Monday, July 6th, we will no longer see the little boy wearing checkered red and white overalls outside of your local Big Boy. The Southfield based restaurant chain is introducing a new mascot, Dolly.
Dolly has been a life-long friend for Big Boy, but never the star. Starting next Monday, we’re making Dolly the start and celebrating with the release of a brand-new chicken sandwich.” says John Maurer, VP of Marketing.
Leading up to release of the new chicken sandwich and Dolly, guests who enter their email at whoisdolly.com have a chance to win gift cards and a promotional coupon for a BOGO chicken sandwich.
What do you think about Dolly? And are you going to try the new chicken sandwich?