There are few things as terrifyingly unwelcome as finding unexpected items in our food!
After a viral tweet about shrimp tails discovered inside a box of Cinnamon Toast Crunch took the Internet by storm, Shuckin’ Shack, a North Carolina-based oyster bar franchise, knew they had to capitalize on this media sensation.
The result: Cinnamon Toast Crunch Shrimp! Double battered fried shrimp made with buttermilk, flour and Cinnamon Toast Crunch and served with a side of Sweet Thai Chili sauce.
While the creation was purely experimental and not meant for sale, interested customers can now experience the taste for themselves as a secret off-menu item available for a limited time at the brand’s Wilmington, North Carolina location.
“At Shuckin’ Shack, we are all about having fun with our food,” said Shuckin’ Shack CEO Jonathan Weathington. “While the initial story was certainly off-putting, the flavor profile of pairing Cinnamon Toast Crunch with shrimp is unexpectedly good. No one wants shrimp tails swimming around in their cereal but we thought it might be fun to see what (purposefully made) fried cinnamon shrimp would taste like! Who knows, if there’s enough demand – maybe we’ll give General Mills a call about a collab.”