Diddy and his company, Revolt TV, posted a letter this morning on his site addressed to General Motors, demanding the vehicle manufacturer to invest their advertising revenue in Black-owned media companies and support Black communities financially.
Titled, “If You Love Us, Pay Us: A letter from Sean Combs to Corporate America,” Diddy said that when GM was “confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports.” He went on to say that REVOLT, “just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community. Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action.”
51-year-old Diddy demanded that “Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend.” He adds, “We are prepared to weaponize our dollars. If you love us, pay us! Not a token investment. Not a charity check or donation.”
We’re done letting corporations manipulate our culture into believing incremental progress is acceptable action.— Diddy (@Diddy) April 8, 2021
IF YOU LOVE US, PAY US.
Here’s my letter to corporate America.https://t.co/zm0zNtaX7p
Twitter didn’t find Diddy to be the appropriate messenger of paying people of color their worth. According to XXL Magazine, the rapper-producer has been accused of exploiting Black talent for his benefit on multiple occasions.
diddy was using sweatshop in honduras to make sean john, refusing to pay his starving + broke artists, still hoarding (largely black) artists’ masters, and is of the generation that was instrumental in hip-hop’s commercialization & corporatization, so the irony here is incredible— marxist-leninist perspectives on black liberation! (@queersocialism) April 8, 2021
Diddy writing an open letter to corporate America about not paying black artists pic.twitter.com/WcUAqmI1j9— Yandy Luther King (@cxrodge3) April 8, 2021
Nobody:— Big Girl Slay 💋 (@Biggirlslay) April 8, 2021
Diddy: IF YOU LOVE US PAY US
All the artists diddy has failed to pay: pic.twitter.com/SFSiEvnvoI
Diddy, it starts with us.— Jessica Fyre 💫 (@TheJessieWoo) April 8, 2021
I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other.
I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
diddy... about a 150 million away from being a BILLIONAIRE diddy is shaming white corporations for a capitalist business model he almost completely replicated 🧐— 🌱 (@noname) April 8, 2021
abolish the black capitalist industrial complex 🙏🏾 https://t.co/xbpPtDnJA9
Ironically this is a letter that should be penned to you... Mr Corporate Combs😔✍️ pic.twitter.com/a0jsF7Ie7u— Jimmy Whispers⚓ (@monomyth_ivxx) April 8, 2021