The coronavirus pandemic has kept us home and has sadly closed many brick-and-mortar stores, but it hasn’t stopped us from spending money online!

If anything, COVID-19 has Americans shopping more impulsively than ever, according to new research conducted by Slickdeals.

20th Anniversary Of First Online Sale

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According to a new survey of 2,000 people, the average American will spend more than $2,100 a year impulsively — an 18% jump from before COVID-19!

And what have we been impulse buying? See for yourself!

Food/groceries 48%

Sugar Tax Proposed Following WHO Global Report On Diabetes

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Household items 42%

Family Dollar Store, anti-bacterial wipes and cleaning products.

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Clothing 40%

The checkout area for individual payments

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Coffee 33%

A barista brews Slow Coffee

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Toys 29%

Children play with building blocks and animal figures

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Takeout 28%

A kitchen staff member arranges lunch boxes with food for take-away meals

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Books 26%

Children and their parents from read books


Vehicles 25%

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Technology 22%

Apple MacBook Pro laptop computer

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Spa services 20%

A woman receiving a facial spa treatment

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Read more below!

Slickdeals Coronavirus Pandemic Impulse Spending Survey 2020

Looks like our impulse purchasing tendencies haven't slowed us down. Sure, stay-at-home and safer-at-home orders have kept people indoors, as well as closed brick-and-mortar stores across the U.S. But the coronavirus pandemic hasn't stopped us from spending money online, specifically impulse buying (curse those "buy now" buttons!).