Kanye and Drake ended their feud and were able to come together to show support to prison reform and bring justice to incarcerated Chicago gang leader Larry Hoover.
As we previously reported, concert attendees were allowed to buy items at the event and virtual attendees were allowed to pre-order merchandise through Amazon’s fashion store. T-shirts, hoodies, and jeans were available for purchase at the event ranging from $100 to $400, and more selections were available online ranging in price from $60 for a hat to the $400 jeans. The items are USA-made and “engineered” by Balenciaga under the creative direction of Demna who recently dropped their last name.
Kanye West and Drake merch for the their Larry Hoover Benefit Concert is live— XXL Magazine (@XXL) December 10, 2021
A shirt for $100, hoodie for $200 and jeans for $400 pic.twitter.com/5P2UH1zbpg
According to GQ, a rep confirmed that Ye and Drake’s merchandise profits will not be donated to the prison reform groups and it is unknown where the merch money will end up. However, that is not the case for the ticket sales as those will benefit community advocacy groups such as Ex-Cons For Community And Social Change, Hustle 2.0, and Uptown People’s Law Center who will get a sizeable amount of money donated on the rapper’s behalf.