J Steele

3:00 p.m. - 7:00 p.m

Ever the consummate businessman, Diddy continues to make money moves.

After a four-way bidding war, Diddy has finally reclaimed ownership of his former brand Sean John, claiming himself quite the early Christmas gift!

The late 90s / early 2000s clothing line looks poised for a potential comeback after the Bad Boy mogul secured the brand, laying down $7.5 million to become the winning bid!

The deal is set to become official sometime this week.

I’m all in on Diddy bringing back Sean John. I got a couple Roc-a-Wear and Sean John hoodies that haven’t seen the light of day since 2003!