Diddy Announces New R&B Record Label, Partners With Motown

He can't stop. He won't stop. He doesn't even know how to stop!

Diddy is back, and he's partnered up with Motown Records  to create a new label - Love Records.

The legendary hip hop mogul plans to use Love Records to spotlight a variety of R&B acts.

In a statement he said, "music has always been my first love, Love Records is the next chapter. It's about getting back to the love and making the best music of my life."

I gotta trust Diddy on this new venture. After all, it was Diddy who oversaw some of the best tracks from Mary J. Blige, Jodeci, 112 and Faith Evans.

Keep shinin', Diddy!