Drake & 21 Savage Settle Fake Vogue Cover Lawsuit
Drake and 21 Savage have settled Condé Nast’s lawsuit over their fake Vogue cover, Semafor reports. The magazine sued the rappers in November for trademark infringement, brand dilution, and false advertising. Drake and 21 Savage posted a fake Vogue cover on Instagram in promotion of their then-new joint LP, Her Loss. The bootleg Vogue cover was a part of their gimmick at poking fun at traditional media rollouts. They also included a fake appearance on Saturday Night Live and bogus interviews.
Per Semafor, “Condé Nast general counsel Will Bowes told staff that the company this week had received a permanent injunction barring further commercial uses of Vogue trademarks. Thursday’s memo did not disclose the settlement amount, but said that the company was granted a monetary settlement that will ‘bolster our ongoing creative output, including Vogue editorial.'”
“As a creative company, we of course understand our brands may from time to time be referenced in other creative works,” Bowes said. “In this instance, however, it was clear to us that Drake and 21 Savage leveraged Vogue’s reputation for their own commercial purposes and, in the process, confused audiences who trust Vogue as the authoritative voice on fashion and culture.”
Prior to their drop of Her Loss, which went No. 1 on the Billboard 200 chart, Condé Nast initially requested a $4 million payout from the Her Loss collaborators. Her Loss became Drake’s 12th No. 1 album and 21 Savage’s third.