Nelly Bringing Apple Bottoms Back
As discussed this morning, “Shannon Scoop,” Nelly took to his Instagram over the weekend and announced the return of Apple Bottom jeans in 2024.
Yes, yes, yes. He shared sketches of upcoming looks from the brand he founded in 2003. I think he should do it. The stuff my kids are wearing now looks like it’s from that era, so he might as well take advantage of it.
Apple Bottoms was inspired by Nelly’s desire to create stylish apparel accentuating women’s natural curves. Apple Bottom jeans became an instant hit, as they were a perfect fit for women with voluptuous body types. Brandsnd’s success was attributed to its trendy designs and empowering message of body positivity and self-confidence.
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