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PALO ALTO, CA – SEPTEMBER 20: The new Apple iPhone 5C is displayed at an Apple Store on September 20, 2013 in Palo Alto, California. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system. (Photo by Justin Sullivan/Getty Images)