Music Executive Irv Gotti Dies at 54, Founded Murder Inc. Records
Hip-hop pioneer Irv Gotti died at 54 after suffering multiple strokes. His death marks the end of an era defined by his innovative work in music production and record label leadership.
1998, Gotti teamed up with Def Jam to launch Murder Inc. Records. His business savvy transformed the label into a powerhouse, pulling in $500 million in sales and selling 30 million units. His health took a downturn after a minor stroke last year, connected to ongoing diabetes issues.
Gotti’s production skills started as a DJ, with Jay-Z’s “Can I Get A…” and Foxy Brown’s “Hot Spot.” His talent came through on DMX’s debut, “It’s Dark and Hell Is Hot,” and the raw “Belly” soundtrack in ’98.
The label hit it big with Ja Rule’s first album, “Venni Vetti Vecci,” in 1999. By 2002, Murder Inc. ruled the charts with three top-10 hits at once. The collaboration between Jennifer Lopez and Ja Rule on “I’m Real (Murder Remix)” showed Gotti’s skill at blending genres.
When Ashanti joined in 2001, her chart-topping first album the next year added more momentum to the label’s winning streak.
Problems emerged in 2003. Federal agents raided the label’s offices during a money investigation, though Gotti and his brother Chris were cleared of all charges. That year, we also saw a heated beef between Ja Rule and 50 Cent that knocked the label off balance.
The label changed its name to The Inc. in 2003, but Gotti brought back the Murder Inc. name through 300 Entertainment in 2017. The company clashed with G-Unit Records, Aftermath Records, and Shady Records throughout its run.
His eye for talent and skill at building key relationships left a lasting impact on hip-hop and R&B’s sound as the new millennium began.
