Rihanna attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. Future attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. Shakira attends the screening of "Elvis" during the 75th annual Cannes film festival at Palais des Festivals on May 25, 2022 in Cannes, France.

Music artists are constantly vying for the top of the charts. But an artist’s relevance is about more than just the hit singles and albums these days. It’s even about more than concert ticket an merch sales. Wettfreunde analyzed Google search results over the last year to find out what music artists have been the most searched in different countries around the world.

With K-pop being on the rise in popularity worldwide, it is no surprise that the biggest boy bands and girl bands from that genre made the list. BTS and Blackpink are the most famous, and more K-pop bands are gaining popularity in the US as well. The K-pop genre is popular for its catchy rhythms and choruses, as all mainstream pop music  has. The groups consist of young, attractive, and stylish members, just like the teen idols of decades past. Meanwhile, U.S. based pop stars have extended their reach globally to their fans via social media and touring, propelling the interest in searches on Google.

The Reach Music Artists Have

For the music artists who haven’t gone on tour or released new music in the last year, their influence on their fans across the world has kept them relevant enough to keep them on people’s minds. For example, Rihanna has not released an album since 2016’s Anti. She offered her voice for the Black Panther: Wakanda Forever soundtrack with “Lift Me Up” in 2022 and performed at the Super Bowl LVII Halftime Show. Despite not having new music for her fans, RiRi gave birth to two children with her partner, A$AP Rocky, and runs multiple successful businesses, which seem to keep her busy enough.

The search results of the 1000 most-streamed artists across 189 countries were compared. Keep scrolling to see the results of which music artists are the most searched of the year.

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