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A$AP Rocky Reveals His ‘Best’ Collaboration With Rihanna

Author Autumn Hawkins
NEW YORK, NEW YORK - SEPTEMBER 13: ASAP Rocky and Rihanna attend The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City.

According to A$AP Rocky, he and Rihanna’s collaboration has already happened. The “Fashion Killa” rapper was Las Vegas over the weekend for the Formula 1 Grand Prix alongside his girlfriend Rihanna. He was asked by Complex, if he would ever collaborate on a project alongside RiRi.

“What could we team up and just like f—ing smash and go crazy on?” Rocky looked to be thinking before answering, “I think we do a real great job at collaborating and making children.”

He added that the two’s sons RZA, 18 months, and Riot Rose, 3 months are their “best creation so far.”

A$AP Rocky and Rihanna’s Creative Director Roles

A$AP was recently named creative director for Puma x F1, the reason behind their Vegas outing over the weekend.

“I have always loved motorsports from a distance and the chance to work with Puma and F1 felt like the best way to disrupt the category,” Rocky previously told Complex before the event on Saturday (Nov. 18). “I’m eager to explore the impact that streetwear and fashion can play beyond the track.”

Back in September, Rihanna reclaimed her title as the creative director of Puma.

“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” the singer said in a press release at the time.

“It’s been such an exciting start to our partnership,” Chief Product Officer at PUMA Maria Valdes added. “We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on the terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”

A fan favorite, the Creeper has officially returned, but now it’s better and “phatter.” “We took our OG Creeper and made it bigger and badder,” said Rihanna. “When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”

FENTY x PUMA Creeper Phatty will be available to purchase on November 30 at 10 a.m. ET via PUMA’s official website.

Rihanna: How She Made Her Billion-Dollar Empire

  • Fenty Beauty

    Rihanna launched Fenty Beauty in 2017 with Louis Vuitton Moët Hennessey (LVMH), whom she co-owns it with. The makeup brand gained popularity and notoriety for pushing beauty standards and offering inclusivity in an industry that was not prioritizing people of deeper skin tones. One of Fenty Beauty’s first products, the Pro Filt’R foundation, launched with 40 different shade ranges and since has expanded to 50 alongside its concealer companion.

    The cosmetics brand is worth 2.8 billion, according to Forbes‘ last estimation.

    Besides the official Fenty Beauty website, the makeup brand is sold in stores and online at Sephora and Ulta Beauty.

  • Fenty Skin

    After the success of Fenty Beauty, Rihanna launched Fenty Skin which is all about taking care what is underneath your Pro Filt’R foundation. She launched the brand in 2020. Fenty Skin sells products such as facial cleansers, face masks, moisturizers, and more. The skincare brand is underneath the Fenty Beauty umbrella so an exact percentage of the brands’ worth is not disclosed but within the first week, the line made $100 million in sales per Latana.

  • Savage X Fenty

    Savage X Fenty is Rihanna’s lingerie brand that launched in 2019. While the superstar has stepped down as CEO, she still owns 30% of the lingerie line. The company is valued at more than $3 billion, per Bloomberg. She also has a yearly show called Savage X Fenty Show through her partnership with Amazon Prime. The fashion show’s premise is to spotlight the brand’s new designs for the upcoming season. In 2022, the show won an Emmy for Outstanding Choreography For Variety Or Reality Programming.

  • Music/Entertainment Industry

    While Rihanna has not released an album since her 2016 Grammy-nominated Anti, music has still helped her pocket some money to add to her Fenty fortune. Since Rihanna doesn’t have songwriting credits for a majority of her hits, she has made the most money touring. For her 2016 Anti World Tour, Rihanna made $25 million deal with her partnership with Samsung. In 2013, Rihanna’s Diamonds World Tour made $140 million in ticket sales which became the highest-grossing of the year.

    Rihanna has also used her acting skills in several films over the years. The singer had her acting debut in 2006 in the movie Bring It On: All or Nothing and has also been seen in Oceans 8, Home as a voice actor, Battleship, and more. Her salaries for these films have not been publicly disclosed.

  • Brand Deals & Partnerships

    Before she had her own beauty brand, Rihanna has had partnerships with CoverGirl, and Mac Cosmetics. She has also been partnered up with Puma since 2014. While she hasn’t had a collection with the shoe brand since 2018, earlier this year they announced that Rihanna is back.

    Rihanna has had a hand in the fashion world for years. She’s worked with fashion houses such as Balmain, Gucci, Dior (which she was the first Black ambassador according to Essence.) She recently was the face of Pharrell Williams’ first campaign for Louis Vuitton under his new role as creative director of Louis Vuitton Menswear.

    Rihanna is also the part owner of Tidal which was founded by Jay-Z. Tidal is reportedly worth $100 million according to Forbes.

Autumn Hawkins is the National Hip-Hop and R&B writer for Beasley Media, currently residing in New Jersey. Prior to working at Beasley Media, she was in broadcast news as an entertainment producer. When she's not impatiently waiting for Beyoncé to drop new music, she is reading, shopping, or planning a vacation.

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