Detroit: Here Was Our Most Popular Football Beverage This Season
At the end of a long and memorable NFL season, we tend to reflect upon the highs and lows of what our favorite team accomplished (or didn’t) this year. Restaurant management software company Toast recently published detailed information on the food and drink highlights for the 2023 NFL season. In Detroit, the alcohol beverage of choice that Lions fans grabbed for most during football games was hard seltzer. This is very much in line with the overall trends, analyzing drinks paired with watching sports.
For example, Mashed broke down alcohol’s popularity with football fans even further. Ahead of the big game, they specifically detailed which alcohol got the overall biggest boost for NFL Sundays. The answer was that hard seltzer saw the biggest increase by far. Mashed said, “Hard seltzer was the most popular drink to sip on during a game; the beverage saw a whopping 47% increase in consumption on football Sundays compared to Sundays during the rest of the year.”
Detroit Football Fans Often Ordered Hard Selzer As Their Beverage Choice
Hard Seltzer popularity was up an astounding 63% in Detroit this NFL season as the top beverage of choice. Rum was the second most ordered. Lager then rounds out the top three alcoholic drinks of choice to accompany NFL games for Detroit football fans this season.
In addition, Toast detailed similar information on the food choices. Detroit football viewers seemed to prefer a full meal as opposed to light appetizers. Per Toast data, burrito orders increased 114%. As a result, this was the top food item.
In order to compile this information, Toast studied data through their point-of-sale software system. Specifically, they analyzed the order differences per item on NFL Sundays through mid-December. The restaurant industry as a whole saw alcohol orders up 6% this football season.
The upcoming Super Bowl is obviously another major impactful day when it comes to the food and beverage industry. It’s fair to say your food and drink choices to accompany your game festivities are crucial decisions. The joy of not having your team in the Super Bowl is that Detroit fans can order a their favorite burrito, crack a can of hard seltzer, and just enjoy the game.
