J. Cole Drops ‘Procrastination (Broke)’ On Producer’s YouTube Channel

Author Autumn Hawkins

January 20th, 2023 5:31 PM

J. Cole blessed fans — and one in particular — by using their beat in a surprise song called “Procrastination (Broke).” Rather than upload the song to one of Cole’s official music channels, the North Carolina native uploaded the song to the producer’s YouTube late Wednesday (January 18).

As explained in the song’s cover art, J. Cole reached out to Bvtman, a producer from Brooklyn, to drop the song rather than keep it to himself. He was scrolling through YouTube when he searched for “J. Cole type beat” and sat down and wrote “Procrastination (Broke).” To show appreciation, Cole asked Bvtman permission to upload it to his personal YouTube channel.

“This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world,” Cole wrote in the message. “It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH.”

“On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some s— that would normally stay in the vault, but I don’t want to hold onto the music like that no more.”

He added: “This is for you and whoever else needs to hear it. God bless bro and keep doing what you do!”

Bvtman announced the song on Instagram with a thoughtful message. “If you know me you know what this post means to me & what this song means to me,” the producer said. “If you know me you know this is my peace finally, my dream. Much love to @dreamville & @realcoleworld & @kingofqueenz25.”

Take a listen to “Procrastination (Broke)” below:

10 Of J. Cole's Best Songs Ranked

• “Can’t Get Enough” (2011) ‘Cole World: The Sideline Story’

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  "Can't Get Enough" is the second single from Cole's debut album 'Cole World: The Sideline Story.' The song features R&B singer Trey Songz. He told Billboard how the Trey collab went down, "I went [to the Drake show at Radio City Music Hall] and I came out on stage and Trey Songz was there. And I instantly was like, 'Oh what if I put Trey on the song I just did?' He was with it, he was down, so that's how that happened." The song went platinum in 2016. 

• 9. “Apparently” (2014) ‘2014 Forest Hills Drive’

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  "Apparently" was released as the first single off of Cole's '2014 Forest Hills Drive' album. The track finds J. Cole reflecting on his life and past mistakes. He also raps about his love for God and how his mother has always rooted for him. In the song, he also apologizes to his mom for leaving her to deal with the foreclosure of his childhood home while he was attending St. John's University. He went back to North Carolina in 2014 to buy the house back and restore it to how it looked during his childhood. The song currently sits at 2x platinum status.

• 8. “False Prophets” (2016) Single

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  Cole is known to speak his mind through his music and doesn't run to social media when he chooses to address issues. "False Prophets" is a single that Cole released in 2016 that was rumored to be about Kanye West and other artists who believe themselves to be prophetic. In 2018, Cole addressed the rumor, noting that only part of the song reflects his feelings about Ye, "That song wasn't about him," he said. "There's one verse that applies to him, for sure, but if you listen to it, it's about what this s--- is exposing. We're worshiping celebrities. At one time I put this dude on a major pedestal… It's when it's at an unhealthy level that I fear. For the majority of us, our fascination for celebrities and what they do for us is unhealthy." "False Prophets" was released shortly before his 2016 studio album '4 Your Eyez Only' and wasn't included on the project which didn't sit right with fans.  Cole's manager Ibrahim "Ib" Hamad cleared it up the confusion, "The album was initially like 13, 14 songs and then just at the last second, we kind of were like, 'Look, if we're trying to tell a story, let's just make it as clear as possible and cut it down to that.' So when we cut out 'False Prophets' and 'Everybody Dies,' it really hurt," Hamad said in an interview. "We really wanted [the songs] on the album and it was like we still wanted people to hear it but we didn't want to put the music out because we knew it wasn't a real representation of the album."
• 7. “Nobody’s Perfect” ft. Missy Elliott (2011) ‘Cole World: The Sideline Story’

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  In "Nobody's Perfect," Cole raps about how his life has changed since signing to Jay-Z's Roc Nation. He raps: "Remember when I used to be stressed over D'wanna/ Now a n---- only texting, get stressed over Rihannas/ I'm talking 10s and better." Production-wise, Cole brings Missy to sing the backup vocals on "Nobody's Perfect" who was crucial in landing that "Aaliyah" sound who Cole has credits the late R&B singer for inspiring him. "I felt like the album needed something that you could just ride to. I ended up doing the beat and writing the raps and I'm like 'This really does sound like an old Aaliyah song,' so I was like 'Ahh, Missy!,'" he explained to Billboard.

• 6. “In the Morning” ft. Drake (2011) ‘Cole World: The Sideline Story’

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  "In the Morning" featuring Drake was released in 2011 on Cole's debut studio album 'Cole World: The Sideline Story.' It originally appeared on Cole's 2010 mixtape 'Friday Night Lights' without Drake but reportedly when the beat got released before the mixtape dropped Drake asked Cole to hop on. Cole and Drake teamed up later on "Jodeci Freestyle" in 2019 and most recently Cole did an unofficial remix to Drake's "Pipe Down" from 'Certified Lover Boy.' "In the Morning" is one of the tracks that put Cole on the map and was well received by fans.

• 5. “Workout” (2011) ‘Cole World: The Sideline Story’

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  "Workout" was Cole's first single from his debut studio album, 'Cole World: The Sideline Story.' The track was dropped on the second anniversary of Cole's breakthrough mixtape 'The Warm Up.' In the video, you can see the North Carolina rapper spitting game to girls at a house party. This song was directed primarily at clubs which made hardcore Cole friends upset but the rapper later spoke to The Boombox to clear it up, "I'm just going to be me. That's it. Of course, I want to be commercially successful. That's not the label making me feel like that, that's what I want to do." The song currently sits at 2x platinum status.
• 4. “Crooked Smile” ft. TLC (2013) ‘Born Sinner’

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  "Crooked Smile" is the second single from 'Born Sinner.' The song features Tionne "T-Boz" Watkins and Rozonda "Chilli" Thomas from the R&B group TLC. The song is an uplifting track that focuses on people being more comfortable in their skin. "It's a very empowering song," he said of the record in an interview. "I don't have that Colgate smile and people keep reminding me about it. People are always looking to criticize you and I started to feel self-conscious about it - it takes you back to high school." The song was certified platinum in 2016. 

• 3. “P r i d e. i s. t h e. d e v i l” ft. Lil Baby (2021), ‘The Off-Season’

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  "P r i d e. i s. t h e. d e v i l" derives from J. Cole's 2021 album 'The Off-Season.' In this song, Cole speaks on the role pride can play in your life and usually, the end result is not positive. Cole recruited Atlanta-bred rapper, Lil Baby, for the feature which is the first time the two have linked on a project. The track is nominated for Best Melodic Rap Performance at the 2022 Grammy Awards along with the hit reaching platinum status by the RIAA.

• 2. “No Role Modelz” (2014) ‘2014 Forest Hills Drive’

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  Cole starts off "No Role Modelz" with the iconic lyrics, "First things first rest in peace Uncle Phil" referencing the late James Avery who played Uncle Phil on the 90's sitcom 'The Fresh Prince of Bel-Air.'  The rapper name drops several celebs in the song including Aunt Viv from 'The Fresh Prince of Bel-Air,' Jada Pinkett-Smith and Will Smith, Nia Long, and more. In this song, Cole draws a blank on having any role models in the industry, "No role models and I'm here right now/No role models to speak of/Searchin' through my memory, my memory/I couldn't find one" he raps. He also shows his self-awareness and feels that he was a better person before becoming a "B list celebrity." The song went 6x platinum by the RIAA in 2020.
• 1. “Power Trip” ft. Miguel (2013) Born Sinner

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  "Power Trip" is the first single off of Cole's 2013 album 'Born Sinner.' Cole recruits Miguel on this track about how he reflects on a teenage crush and goes back to his hometown to find himself still enamored by the girl. Cole also self-produced the song, "I get excited about that; it's an opportunity to change things," he told MTV News. "It's almost like the first time I heard 'Cry Me a River,' Justin Timberlake. The minute that came on ... It hit you a certain kinda way. That was the exciting part." The song went platinum in July of 2013.

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Author Autumn Hawkins

Category:

• 105.1 The Bounce
• Music

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J. Cole