Build-A-Bear Workshop to Introduce Customizable Baby Yoda Dolls
One of the biggest shows available at the time of the recent launch of Disney+ was The Mandalorian–a show set in the Star Wars Universe long before the events that occur in the films.
The show has received universal praise for it’s storytelling and characters, the most popular of whom is a younger version of an already-established Star Wars character: Baby Yoda.
Baby Yoda has taken the internet–and the world–by storm. Memes, parodies, and videos about the adorable character have popped up everywhere, and it doesn’t seem to be stopping anytime soon.
Now, Build-A-Bear Workshop is cashing in on Baby Yoda Fever.
Sharon Price John, CEO of Build-A-Bear Workshop, stated “I’m excited to share that we’ll be one of the first companies to be able provide the new digital and internet phenomenon who is trending higher than all of the presidential candidates combined. We now will have The Child, also known as Baby Yoda.”