PHOTO/VIDEO: Snickers Unveils Record-Breaking Chocolate Bar
The Super Bowl is around the corner and, as they always are this time of year, advertising stunts are in full swing. The first company to turn heads this year? Snickers.
Mars Wrigley, the maker of Snickers, has officially unveiled a World Record-breaking Snickers bar weighing over 4,700 pounds!
We’ve created the most satisfying SNICKERS bar ever with the help of @GWR. https://t.co/ms00hBYwSE pic.twitter.com/jFppUjshIu
— SNICKERS (@SNICKERS) January 16, 2020
The bar is officially the largest chocolate nut bar ever made.
This is a return to the Superbowl for Snickers, as Mars Wrigley chose to market other products during the game last year.
We’re back! February 2nd, 2020. pic.twitter.com/ef47QogkaX
— SNICKERS (@SNICKERS) December 18, 2019
“It’s a big year for the Snickers brand,” Josh Olken, brand director, said in a statement. “We’re not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic ‘Game’ spot launched the award-winning ‘You’re Not You When You’re Hungry’ campaign”.
Hope you have a satisfying birthday #BettyWhite! You will always be MVP on our team. pic.twitter.com/b5B8OwvN2e
— SNICKERS (@SNICKERS) January 17, 2020
What do you think about this giant chocolate bar? Are you excited to see what kind of funny commercials are aired during this year’s Super Bowl?
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