The Morning Bounce

Weekday Mornings 6:00 a.m. - 10:00 a.m.

Pusha T’s “Spicy Fish” diss track meant big bucks for Arby’s who received $8 million in advertising exposure after the track went viral on social media.

The diss track was directed at McDonald’s Filet-O-Fish and was also personal for Pusha T who once said he didn’t get paid well from McDonald’s after he had done a jingle for them back in the day.

“Value to Arby’s through 7 pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing,” Action Network Sports Business Reporter Darren Rovell tweeted on March 22nd. Pusha T is currently working on his next project, It’s Almost Dry, he has confirmed Jay-Z as a guest on the album and has promised the album would be a candidate for album of the year.

Is Pusha T’s “Spicy Fish” track hot or not?